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Apr 19
Last Updated on 03 April 2019

A Knowledge of What is Digital Marketing and The Effects on Your Business

So, what is digital marketing? Digital marketing is the latest promotion for all companies, leaving items like print mailers, and any items sent through the USPS by the wayside. While printed brochures and flyers are still needed for trade shows and sales meetings, it is important to remember that search engine optimization (SEO) and the performance of your website are the most important factors to attracting new business. Print marketing and mail have basically fallen out of date in the marketing industry. This primarily due to social media, online market research, and SEO, with more to gain from digital content than from mailing out those postcards and brochures.

What Is Digital Marketing?
Digital or online marketing is much more complicated than you would believe it to be. There is always much more to be done that you believe. Digital marketing involves the analysis of search engine analytics, the algorithms that determine the numbers and percentages those keywords are found, the rates at which search engines determine your content is found to be automated, and much more. It is also important that those algorithms are constantly updated by search engines and keeping up with those numbers is a consistent job. A digital marketing agency or online marketing agency is qualified to keep up with those rates and keep your website and various pages appearing at the top of those online searches for you while your internal marketing department continues to manage your accounts and content itself.

A Content Marketing Agency Provides More than Your Digital Marketing
Even more than determining what is digital marketing, there is something that comes with outsourcing your marketing to another agency. A content marketing agency may work for digital marketing analysis and improvement, while also working to develop graphics and word content. While you are in the process of updating your online content, including landing pages, informational pages, or e-commerce websites, digital marketing agencies everywhere can develop content. Additionally, digital marketing agencies manage the online content on your site, including the continual updates that need to be made with campaigns and channels that are used throughout the transition of your marketing strategy. Considering the fact that websites and online promotions are not a “set it and forget it” step in the process, it is important to constantly keep all of this content up to date.

The Value of SEO (Search Engine Optimization) Services
While printed brochures and flyers are still needed for trade shows and sales meetings, it is important to remember that SEO plays a very large role in the performance of your company website. It is also a key factor in attracting new leads and customers to your business. No matter the size of your marketing department, or how long you have been in business, there is much to consider with the requirement of SEO in your digital marketing strategy. Sometimes this means that you may need to outsource SEO services to another agency, or even the website design that may help bring in the ability to increase your SEO performance.

Beyond deciding what digital marketing services are needed for your business, there is much more to determining the proper marketing agency to meet your needs. So many different digital marketing services are available today, with SEO being one of the primary focal points in the use of search engines like Google, Yahoo, and others. Knowledge of keywords, the fact that they are often entered four at a time, the fact that longer content in amounts of at least 1,000 words will bring greater search results, the need for online search results to bring leads and improve sales quotas, and the important of quality content to attract blog traffic by as much as 2000 percent. With all of this you will not have to ask your agent what is digital marketing, but only what they are doing to meet your results.

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