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Apr 18
Last Updated on 24 April 2018

The Benefits Of Data Mining

Sentiment analysis software usage is growing throughout the United States – and throughout the world. As technology advances and more and more people become technologically literate and begin to rely on it, sentiment analysis software and like softwares such as name matching software and link extraction software tools will be used for more and more diverse purposes.

In fact, sentiment analysis software can be used for purposes that many people would not even consider it for, such as border control and security. Sentiment analysis software and semantic extraction and text extraction can be used to promote greater levels of border security in a number of ways. First, through the use of text mining we can identify possible threats. Then we are able to identify which of those identified threats will require a more extensive follow up process. Finally, we can use sentiment analysis software to predict future threats to border security and, subsequently, national security.

Text analysis is also beneficial to companies and businesses around the country, particularly for purposes of marketing. By mining information from social media sites like Facebook, which has nearly two billion user every month, businesses and their marketing departments can discover a number of things. First, they are able to gain access to more accurate information about their customer base and therefore better target their advertisements towards them. They are also able to improve customer engagement in this way and using these tactics of text extraction as well.

Text mining, no matter what it is used for, typically happens in four steps. The first process of text extraction, using sentiment analysis software, involves the retrieval of whatever information has been deemed vital and necessary. The second step of the process regards natural language processing. In the third step of the process, information is extracted from the retrieved data. Finally, in the fourth and final step, data is mined.

In today’s world, also often referred to as the technological age, there is no shortage of information available on online platforms. In fact, there is the opposite, a surplus. It is estimated that of all data mining operations, only about one percent of the total data available is ever actually mined and extracted. With the vast amounts of new data being created every second, it would be impossible to use it all constructively. But data mining and text extraction have more purposes than many people realize. Though data mining techniques can certainly be used for purposes of advertising, they are also regularly used in order to promote national security at our borders. Data mining is often viewed in a negative light, but information retrieval, though it can have negative connotations, also works to provide necessary information to keep us all safe. Data mining and text extraction processes are becoming more and more popular in the United States and the countries beyond it, and will continue to increase in popularity as technology continues to develop and the number of people using it and relying on it grows.

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